Your Michigan Dispensary Is Invisible Online.
That’s a Fixable Problem.
Google Ads won’t take your money. Meta Ads won’t either. That means your dispensary’s entire customer acquisition depends on organic search. I’ve been fixing that problem for Michigan dispensaries since 2014.
Get Your Free Dispensary SEO AuditMost Michigan Dispensaries Are Losing the SEO Game Before It Even Starts.
Here’s the thing. You opened your dispensary, you built your website, and you assumed customers would find you. Then reality hit.
You’re buried on page two. Your Google Business Profile is pulling in zero calls. Your competitors are showing up for every “dispensary near me” search in your city and you’re nowhere.
That’s not bad luck. That’s missing SEO strategy.
I’m Randi Bagley. I’ve been doing dispensary SEO in Michigan since 2014, back when most agencies wouldn’t touch cannabis clients. I know this market. I know the regulations. And I know exactly what it takes to get a Michigan dispensary ranking when paid advertising isn’t an option.
I’ve spent years building the playbook for dispensary SEO in Michigan. Let me put it to work for your store.
Why Michigan Dispensary SEO Is Different From Every Other Industry
I’m not going to sugarcoat it. Dispensary SEO is harder than regular local SEO. Here’s why most dispensaries are struggling and what’s actually going on.
- Google Ads are off the table. Google’s advertising policies prohibit cannabis products. No paid search. No display ads. No Shopping campaigns. Zero.
- Meta Ads are essentially off the table too. Facebook and Instagram will pull cannabis ads and in many cases suspend your account. It’s not worth the risk.
- The Michigan market is saturated. Hundreds of licensed dispensaries competing for customers in every major city. Standing out organically is harder than it was two years ago.
- Most SEO agencies don’t understand cannabis regulations. Content that violates Michigan’s MRTMA advertising rules can create real liability. Generic agencies don’t know what those rules are.
- Weedmaps and Leafly aren’t enough. Those platforms matter, but they’re not a substitute for owning your own organic search presence. You’re building equity in their platform, not yours.
- Google Business Profiles for dispensaries need special handling. GBP categories, attributes, and content rules for cannabis businesses are different. Most dispensary GBPs are set up wrong.
But here’s the reality: all of these challenges are solvable. They just require someone who has been navigating them for years. That’s me.
Dispensary SEO Services for Michigan Cannabis Businesses
Every service built specifically around what works for Michigan dispensaries. Not repurposed from a general marketing playbook.
Local Dispensary SEO
“Dispensary near me.” “Buy weed in [city].” “Cannabis store [neighborhood].” These are the searches that bring customers through your door. Owning these is the whole game.
- Google Business Profile setup and optimization
- Local citation building and cleanup
- Review acquisition and response strategy
- Weedmaps and Leafly profile optimization
- Neighborhood and city-level keyword targeting
- Map pack ranking strategy
Dispensary Content Strategy
Compliance-reviewed content that educates your customers and ranks for the terms they’re searching. Strain guides, product pages, blog posts, FAQs. Written to Michigan’s advertising standards.
- Compliance-safe blog content
- Strain and product page copy
- Educational cannabis content
- Cannabis tourism keyword targeting
- Menu page SEO optimization
Technical SEO
A slow dispensary website that Google can’t properly crawl is invisible regardless of how good your content is. We fix the foundation first.
- Site speed and Core Web Vitals
- Mobile experience audit and fixes
- Schema markup for local business
- Crawl error resolution
- XML sitemap optimization
Google Business Profile Management
Your GBP is your single most powerful dispensary marketing tool. Most dispensaries set it up once and never touch it again. That’s a huge mistake.
- Complete GBP audit and rebuild
- Category and attribute optimization
- Weekly post strategy
- Photo optimization
- Q&A section management
Link Building for Dispensaries
Cannabis link building requires a different approach. No sketchy link farms. Compliant, relevant backlinks that build real authority with Google.
- Cannabis industry directory submissions
- Michigan local business citations
- Cannabis publication outreach
- Brand mention monitoring
Monthly Reporting
You’ll know exactly where your rankings stand, what’s driving traffic, and what we’re doing about it. No smoke and mirrors. No vanity metrics.
- Keyword ranking reports
- Organic traffic analysis
- GBP performance data
- Competitor position tracking
Generic SEO Agency vs. Someone Who Actually Knows Dispensary SEO
Most agencies will take your money and apply their standard local SEO playbook to your dispensary. Here’s what that difference looks like in practice.
❌ Generic SEO Agency
- Doesn’t know Michigan cannabis ad regulations
- Creates content that could violate MRTMA rules
- Targets keywords with no purchase intent
- Sets up GBP wrong for cannabis businesses
- Has never managed Weedmaps or Leafly profiles
- Applies a retail template to a regulated industry
- Junior staff handles your account after onboarding
- Monthly reports full of metrics that don’t mean anything
✓ Randi Bagley, Evergreen Digital Services
- 4+ years specifically in cannabis and dispensary SEO
- Every piece of content reviewed for compliance
- Local, high-intent keyword strategy from day one
- GBP optimization built around cannabis business rules
- Weedmaps and Leafly profile optimization included
- Strategy built around dispensary-specific customer behavior
- You work directly with me. No handoffs.
- Reports tied to real business outcomes
How I Get Michigan Dispensaries Ranking
Four phases. No shortcuts. Built specifically for cannabis businesses.
Compliance and Content Audit
Before anything else, I audit your existing website content for anything that could create regulatory risk under Michigan’s MRTMA. We fix problems before building on top of them.
Local Market Analysis
I map every dispensary competitor in your market, identify their keyword gaps, and build a strategy around the searches your future customers are actually making right now.
Foundation Work
Technical SEO, GBP optimization, citation cleanup, Weedmaps and Leafly profiles. The unglamorous work that most agencies skip. This is what makes everything else actually perform.
Content and Authority Building
Compliant content that ranks and converts, combined with link building that builds real authority. This is the long game. And it pays off.
Real Results for Real Michigan Dispensaries
I don’t hide behind vague case study language. Here’s what focused dispensary SEO actually delivers.
Michigan Dispensary SEO Questions I Actually Get Asked
How long does dispensary SEO take to work?
Honest answer: local SEO improvements can show up in 60 to 90 days for GBP and map pack results. Organic rankings for competitive keywords typically take 4 to 6 months to build meaningfully. Anyone promising page one results in 30 days is lying to you. This is a long game. But it compounds.
Do I still need SEO if I’m on Weedmaps and Leafly?
Yes. Weedmaps and Leafly are important but they put you on someone else’s platform. When you rank in Google organic search and the map pack, you own that traffic. You’re not paying a platform fee and you’re not competing against every other dispensary on a marketplace. Both matter. Your own organic presence matters more.
Can dispensaries use Google Business Profile?
Yes, with care. Google does allow cannabis dispensaries to have GBP listings. The key is knowing which categories to use, which attributes are allowed, and what content Google will and won’t accept for cannabis businesses. This is one of the most impactful things I do for dispensary clients.
What makes dispensary SEO different from regular local SEO?
The advertising restrictions change everything. Without paid ads to fall back on, organic search has to carry the full customer acquisition load. That means the strategy needs to be more thorough, the content needs to be compliant, and the local optimization needs to be airtight. There’s no paid shortcut to bail you out.
Do you work with single-location dispensaries or only MSOs?
Both. Single-location dispensaries actually have a real advantage in local SEO because hyperlocal targeting is where you can out-rank a bigger operator. I’ve helped both single stores and multi-state operators. The strategy is different but the fundamentals are the same.
How much does dispensary SEO cost?
It depends on your market competition, the current state of your website, and your goals. I don’t publish flat-rate packages because dispensary SEO isn’t a flat-rate problem. The free audit gives me enough information to give you a real number. No obligation.
Serving Michigan Dispensaries Statewide
If you have a Michigan cannabis license, I can help you rank for it.
Let’s Find Out Why Your Dispensary Isn’t Ranking
Fill this out and I’ll do a real audit of your dispensary’s current SEO situation. Where you’re ranking, where you’re not, and what it would actually take to fix it. No sales pitch. Just a straight answer from someone who has been doing this since 2014.
