How to Get Your Cannabis Business to the Top of Google in 2023
Weedmaps & Leafly are on the outs. Google Search Engine Optimization is in!
The cannabis industry is booming, and it’s not just because of the increased demand for legal marijuana. It’s also because people are searching for information about cannabis businesses and products on Google more than ever before. So if you own a cannabis business, you need to take advantage of this search engine traffic by optimizing your website for maximum visibility.
Here’s how to get your cannabis business to the top of Google in 2023!
Start with Your Keywords
The most important part of SEO is keyword research. You need to identify what words and phrases people are using when they search for cannabis-related products and services online. Then you can use those words and phrases in your website content, helping search engines like Google understand what your business does and why it should be at the top of search results pages.
Optimize Your Website Design
Google takes page design into account when ranking websites. To get your cannabis business to the top of the list, make sure your website has a modern, user-friendly design that makes it easy for visitors to find what they’re looking for quickly. This means having a clear navigation menu, well-written content, and plenty of visuals (like videos and images). Plus, make sure all your web pages load quickly; anything over 3 seconds will hurt your rankings in Google search results in pages.
Grow Your Online Presence
Google looks at more than just website design when ranking pages; it also looks at offsite factors like social media presence and backlinks from other websites. Building an active presence on social media platforms like Facebook, Twitter, LinkedIn, Instagram, etc., can help increase brand awareness and signal trustworthiness in the eyes of potential customers—and Google algorithms! You should also consider reaching out to bloggers or other influencers who could link back to your website from their own sites or posts; this kind of “link building” is essential if you want to get to the top of search engine result pages in 2023!
If you want your Michigan cannabis business to be at the top of Google in 2023, then you need an effective SEO strategy that includes keyword research, optimized website design, and growing an online presence across multiple channels.
With some hard work now—and some patience as you wait for those efforts to pay off—you can ensure that your business will be one step ahead in 2023! Good luck!
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