Empty tables are a
search problem.
SEO is the fix.
People search before they eat. I’m Randi Bagley. 11 years of self-taught SEO for local businesses that depend on foot traffic. I help restaurants, hotels, bars, and hospitality businesses show up when hungry, ready-to-book people are actively searching nearby.
What’s keeping restaurants invisible in local search
“Restaurants near me” is a warzone
Yelp, TripAdvisor, OpenTable, and Google’s own AI summaries all compete for the same searches your customers are making.
Most restaurant sites are technically broken
Slow load times, unindexed menu pages, missing schema. Small technical issues quietly kill rankings for restaurants every day.
Reviews are an SEO signal, not just social proof
Review volume, recency, and response rate directly affect local pack rankings. Most restaurants have no strategy here at all.
Event and seasonal content going to waste
Private dining, holiday events, seasonal menus. These are high-intent search opportunities most restaurants never capitalize on.
The restaurants winning local search aren’t the biggest ones.
They’re the ones with a complete GBP, a fast mobile site, fresh reviews coming in consistently, and content that matches exactly what people are searching for. That’s not a big-budget advantage. That’s execution.
I’ve been doing SEO since 2013. I didn’t go to school for it. I learned by doing, and I know what moves the needle for local businesses that depend on physical foot traffic. Restaurants are one of the highest-stakes local SEO environments there is because the customer is often deciding right now, on their phone, where to go.
The window between a search and a visit is minutes. Your Google presence needs to be ready when that happens.
Restaurant & hospitality SEO services
Google Business Profile Optimization
Your GBP is the first thing most customers see. It needs to be complete, accurate, and actively managed.
- Full GBP audit and optimization
- Menu and attribute setup
- Photo strategy and uploads
- Post and offer scheduling
- Review response strategy
Technical SEO for Restaurant Sites
The technical issues that are silently blocking your rankings and slowing down your site.
- Site speed and Core Web Vitals
- Menu page indexation
- Restaurant schema markup
- Mobile usability
- Duplicate content cleanup
Content for High-Intent Searches
Pages that target exactly what people search when they’re ready to book or visit.
- Private dining and events pages
- Seasonal menu landing pages
- Neighborhood and cuisine targeting
- FAQ content for PAA results
- Local guide and roundup strategy
Review & Reputation Strategy
A consistent review strategy that signals authority to Google and builds trust with new customers.
- Review acquisition system
- Response templates and guidance
- Cross-platform consistency (Yelp, TripAdvisor, Google)
- Sentiment monitoring
Reporting That Makes Sense
Monthly reports that show rankings, traffic, and what’s actually driving people through your door.
- Monthly ranking and visibility reports
- GBP insights tracking
- Competitor monitoring
- Direct access to Randi
Simple process. Real results.
Restaurant SEO Audit
I look at your GBP, your site, your review profile, and your competitors. I’ll tell you exactly what’s holding you back.
Strategy for Your Location
Grand Rapids, West Michigan, or wherever you operate. The strategy fits your neighborhood, your cuisine, and your competition.
Hands-On Implementation
I do the work directly. GBP updates, technical fixes, content. No handoffs.
Ongoing Optimization
Monthly check-ins, fresh content, and adjustments as the competitive landscape shifts.
Find out why nearby restaurants are outranking you.
Free 15-minute call. I look at your site and GBP, tell you what I see, and we go from there.