Michigan SEO from someone
who actually
lives here.
I’m based in Grand Rapids. I’m Randi Bagley. 11 years of self-taught SEO, focused on local businesses across West Michigan and beyond. I know this market because I’m in it. No out-of-state agency guessing at your neighborhood, no account managers who’ve never driven down Michigan Street.
West Michigan businesses I work with
Grand Rapids
Primary market. Local knowledge runs deep.
Wyoming
Dense local competition. GBP and neighborhood SEO matter here.
Kentwood
Fast-growing retail and service corridor.
Holland
Strong independent business community.
Kalamazoo
University market. Different search dynamics.
Muskegon
Growing market with room to dominate local search.
Traverse City
Tourism-heavy. Seasonal SEO strategy required.
All of Michigan
Remote-friendly. I work with businesses statewide.
An out-of-state agency doesn’t know your market.
I’ve been in Grand Rapids since before I started doing SEO professionally. I know what West Michigan search looks like, what the competitive landscape is for local businesses here, and what Grand Rapids customers actually search for versus what an agency in Phoenix assumes they search for.
That matters more than most business owners realize. Local SEO is hyperlocal. A plumber in Kentwood is competing differently than a plumber in Ada. A restaurant in Eastown has a completely different local SEO situation than one on 28th Street. I know these neighborhoods.
I work with Brady Madden at Evergreen Digital Services, who is based in Traverse City. Between us we have deep Michigan market knowledge and 11+ years of combined SEO experience in this state.
Michigan local SEO services
Hyperlocal SEO
Neighborhood-level targeting for businesses that need to win their immediate market first.
- Google Business Profile optimization
- Neighborhood keyword targeting
- Local citation building
- Near-me search optimization
- Local schema markup
Michigan Service Area Pages
Real content for every Michigan city and region you serve, built to rank, not just exist.
- City-specific landing pages
- West Michigan keyword research
- Regional content strategy
- Internal linking between markets
- Multi-location GBP management
Technical SEO
The technical foundation that local rankings are built on.
- Site speed and Core Web Vitals
- Mobile usability
- Crawl and indexation audit
- Schema markup for local business
- Duplicate content cleanup
Local Content Strategy
Content that signals genuine local authority to Google and to the people searching.
- Michigan-specific keyword research
- Local blog and resource content
- Community and event content
- Review acquisition strategy
- Local link building opportunities
Reporting & Access
Monthly reporting and direct access. You always know what’s happening.
- Monthly ranking and traffic reports
- GBP performance tracking
- Competitor monitoring
- Direct access to Randi
Local first. Always.
Michigan Market Audit
I look at your rankings, your GBP, your local competitors, and what the search landscape actually looks like in your specific market.
Strategy Built for Your Area
Grand Rapids is different from Traverse City. Kalamazoo is different from Holland. The strategy reflects your actual local market.
Direct Implementation
I do the work myself. GBP, content, technical fixes. No handoffs to someone who doesn’t know West Michigan.
Ongoing Optimization
Monthly work and reporting. Local search shifts constantly. I stay on top of it so you don’t have to.
Find out what your local competitors are doing that you’re not.
Free 15-minute call. I look at your site and GBP, tell you what I see, and we figure out if we’re a fit.