Since 1996
Hi. I’m Randi.
I do internet stuff.
SEO specialist. Cannabis marketing nerd. Chronic gamer. I’ve been feeding the algorithm since before most people knew what an algorithm was.
It Started With AOL in 1996
I was 11 and a half when I first logged on. Yes, the half matters. It was the age of dial-up modems, AOL CDs, and screechy connections that made your parents furious when they needed to use the phone.
The sounds were awful. My brain was on fire. The internet instantly felt like home. It made the world feel huge and close at the same time.
By 1997 I was skipping after-school plans to stay on AOL all night. My parents thought it was a phase. It was not a phase.
From Tow Truck Dispatcher to SEO Strategist
In 2013 I was dealing with workplace bullying and a job that was going nowhere. I started Googling “how to make money online.” That search changed everything.
I taught myself SEO from the ground up. No bootcamp. No degree in marketing. Just obsessive research, real client work, and a lot of trial and error that would have made any agency owner cringe.
11+ years later, I specialize in organic search strategy, local SEO, technical optimization, and cannabis marketing. I work with businesses that need real results, not vanity metrics and pretty dashboards.
I Was in This Industry Before It Was Legal
I started in 2010 applying labels to grey market edibles before most people even knew what THC stood for. I was in this industry before it was legal and as it became legal. In 2018, my team became the first to get Michigan-made gummies listed on Leaflink. That photo was taken just a few weeks after that. Me, holding some of the first legal edibles in the state of Michigan.
I’ve worked in the shadows and in the spotlight. I’ve learned the rules, broken a few, and figured out better ways to win. That hard-won experience shows up in every cannabis project I take on.
Generic SEO agencies can’t serve this market. They don’t understand compliance requirements, platform limitations, or how to build visibility inside a heavily restricted advertising landscape. I do.
Evergreen Digital Services
I work alongside Brady Madden at Evergreen Digital Services, bringing serious SEO strategy to cannabis brands and local businesses that need staying power in search. Not quick wins. Compounding results.
Visit Evergreen Digital
Active Projects
I keep a lot of plates spinning because I actually like it that way.
Also, I Game
World of Warcraft has been my escape for years. I used to play casually. Now I’m running Mythic Plus keys and trying to time them like a champ. My alt army is ridiculous. No regrets.
Gaming helps me unwind. It’s social, strategic, and occasionally a top-tier excuse to avoid doing laundry.
World of Warcraft
Mythic Plus keys. An embarrassing number of alts. Zero regrets about the time investment.
Strategic by nature
Gaming and SEO have more in common than people think. Both reward systems thinking, patience, and knowing the meta.
Let’s Talk About Your SEO
I take on a limited number of new clients each month. If you want an honest look at your site and a real strategy, this is where to start.
