About Randi / online since 1997
Feeding the Algorithm Since 1997
The origin story
About Randi Bagley
Hi, I'm Randi. My internet journey started in 1997 when I was 11 and a half. Yes, the half matters.
That was the age of dial-up modems, AOL CDs stuffed in every magazine, and a connection sound that made the whole house groan. The first time I logged on, something clicked.
It was a summer afternoon. My friend had just installed this magical thing called AOL. The sounds were awful. My brain was on fire.
The AOL sound
The internet instantly felt like home. It made the world feel huge and close at the same time. I could talk to a stranger in another state about nothing at all and it felt like the future had shown up early.
I knew right then it would shape my future. I just had no idea it would turn into a career.
The long way in
From AOL Addict to SEO Strategist
By 1998 I was dodging after-school invites so I could stay on AOL all night. Chat rooms. Away messages. Building terrible little pages just to see if they would load.
Nobody was calling that a skill set at the time. I was just the kid who would rather be online.
Fast forward. In 2013 I was working as a tow truck dispatcher, taking calls from people having the worst day of their week, making a wage that did not cover much of anything. I started teaching myself SEO in the gaps between calls.
No degree. No certification. No mentor handing me a playbook.
I read, tested, broke things, and rebuilt them. Then I did it again for the next eleven years.
Today I'm an SEO and AI search strategist with a soft spot for digital culture and gaming. I work from home and I keep a very full plate.
I focus on results. I like smart systems, tight processes, and projects that actually get finished.
The daily work
What I Actually Do All Day
The job title says SEO. The work looks like this:
- Digging through search data to find what people are really asking
- Building content that answers those questions better than the page currently ranking
- Earning links from places that matter instead of places that sell them
- Fixing the technical mess underneath sites that were built fast and never maintained
- Watching how ChatGPT, Perplexity, Gemini, and AI Overviews cite sources, and adjusting accordingly
That last one is the part everyone is panicking about in 2026. I have been through enough algorithm shakeups to recognize the pattern. The delivery method changes. The fundamentals hold.
The work behind the work
What I'm Building
Most of my time goes into Evergreen Digital, where I do real SEO for brands that want staying power. No churn and burn tactics, no rented rankings that evaporate after the next algorithm update.
The rest goes into side projects, because I keep a lot of plates spinning and I actually like it that way.
Also, I Game
World of Warcraft has been my escape for years. My alt army is ridiculous. No regrets.
Gaming helps me unwind. It's social, strategic, and occasionally a top tier excuse to avoid doing laundry.
There is also a real overlap between raiding and running SEO campaigns. Both reward preparation, patience, and people who read the mechanics before they charge in.
I write about games too, over at Neav Games.
The operating system
What You Can Expect From My Internet Entrepreneur Journey
I show up and get the job done. I believe in:
- Doing the work
- Thinking smart and finishing things
- Following through, always
- Saying the honest version out loud, even when the polished version sounds better
I write about search, AI, and the business of getting found online the same way I talk about them. Direct, first person, backed by things I have actually tested.
If that clicks with you, poke around the site or reach out. I'm here. Probably online.
Contact
Want to talk search?
Start with a free SEO audit or book a 15 minute discovery call. Bring the messy version. I will tell you what I see.