Retail and e-commerce businesses live and die by search visibility. I’m Randi Bagley. 11 years of SEO, all of it self-taught, none of it outsourced to someone who’s never touched a product page. I get local retailers and online stores found by the people who are actively looking to buy.
Most product and category pages are thin, duplicate-heavy, or structured in ways Google ignores entirely.
Big box stores dominate local search by default. Independent retailers need a deliberate local SEO strategy to compete.
Paid search for retail is expensive and stops working the moment you pause spend. Organic rankings keep paying for themselves.
Most SEO agencies treat retail like every other vertical. Retail has specific technical requirements they routinely miss.
Category pages, product descriptions, schema markup, internal linking structure, local landing pages. These are the things that move the needle for retail and e-commerce sites. Not another blog post. Not another generic “how to shop” guide.
I’ve been doing SEO since 2013. I taught myself from scratch while working a dispatching job, and every skill I have came from actually doing the work, not from a course or a certification. That means I know how to look at a retail site and immediately see what’s holding it back.
Local retailers have a real advantage over chains in organic search if the SEO is done right. You can rank for neighborhood-level searches, build genuine community authority, and show up in ways national brands can’t. Most local retailers just don’t know how to get there.
The foundation of any e-commerce SEO strategy. Built to rank and convert.
Get found by shoppers in your neighborhood before they ever check Amazon.
E-commerce sites have unique technical challenges. I find what’s blocking your rankings.
Buying guides, comparison content, and local landing pages that pull in ready-to-buy traffic.
You’ll know exactly what’s working and what the numbers actually mean for your business.
I look at your site from top to bottom. Product pages, category structure, local presence, technical issues, and where your competitors are beating you.
Local boutique, regional chain, or pure e-commerce. The strategy fits your actual business model and the competitive landscape you’re in.
I do the work. No handoffs to someone who’s never built an e-commerce site before. Technical fixes, content, local optimization.
SEO is not a one-time project. Monthly optimization, reporting, and strategy adjustments based on what the data is telling us.
Free 15-minute call. I look at your site, tell you what I see, and we figure out if we’re a fit.
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