Your phone should be
ringing from Google.
Let’s make that happen.
Service businesses live on local leads. I’m Randi Bagley. 11 years of self-taught SEO focused on getting local businesses in front of people who are actively searching for exactly what you offer. No bloated retainers. No vague deliverables. Just the work that gets you found.
The reasons most service businesses are invisible in local search
Google Maps is where leads happen
Most service searches end in the local pack. If you’re not in the top three map results, most of those leads never find you.
Service area pages done wrong
Generic “we serve [city]” pages with no real content rank for nothing. Service area SEO requires a specific approach to work.
Competing with directories
Yelp, Angi, Thumbtack, and HomeAdvisor dominate service searches. The right strategy helps you outrank them or work alongside them.
No attribution from SEO
Service businesses often can’t tell where their calls are coming from. Without proper tracking, you can’t see what SEO is actually delivering.
Leads from organic search cost you nothing per click.
Every service call that comes from Google is free. No cost-per-click, no ad budget, no platform that suspends your account. The leads that come from strong organic rankings keep coming as long as those rankings hold.
I’ve been doing SEO since 2013. Every skill I have came from actually doing the work, not sitting in a classroom. I know what a service business site needs to rank locally: a properly optimized GBP, real service area content, strong reviews, and technical fundamentals that most service business sites are missing.
The service businesses winning in local search right now are not the biggest ones. They’re the ones with the most complete, consistent, and well-optimized local presence. That’s achievable for any service business willing to do the work.
SEO services built for local service businesses
Google Business Profile Optimization
Your GBP is the single highest-leverage local SEO asset you have. Most service businesses leave it half-finished.
- Full GBP audit and optimization
- Category and service area setup
- Photo and post strategy
- Q&A and review management
- GBP spam fighting
Service Area Page Strategy
Real content for every city and neighborhood you serve. Pages built to rank, not to exist.
- Service area keyword research
- Individual city landing pages
- Neighborhood-level targeting
- Local schema markup
- Internal linking structure
Technical SEO
The behind-the-scenes issues that quietly tank rankings for service sites.
- Site speed and Core Web Vitals
- Mobile usability audit
- Crawl and indexation review
- Duplicate content cleanup
- Schema markup for services
Content & Authority Building
Content that answers the questions your customers are actually searching before they call.
- Service page optimization
- FAQ content targeting PAA results
- Local resource and guide content
- Review acquisition strategy
- Citation building and cleanup
Tracking & Reporting
You’ll know exactly where your leads are coming from and what SEO is delivering.
- Call and form tracking setup
- Monthly ranking and traffic reports
- Competitor monitoring
- Direct access to Randi
Straightforward from day one.
Local SEO Audit
I look at your current rankings, GBP, technical setup, service area coverage, and what your closest competitors are doing right that you’re not.
Strategy for Your Service Area
Grand Rapids, West Michigan, or wherever you operate. The strategy is built around your actual market, your services, and your competition.
Implementation
I do the work directly. GBP optimization, service area pages, technical fixes. No junior staff, no outsourcing.
Monthly Optimization
Rankings shift. Competitors move. Monthly check-ins and adjustments keep you ahead of what’s changing.
Find out exactly why your competitors are outranking you.
Free 15-minute call. I look at your site and GBP, tell you what I see, and we go from there.