Service businesses live on local leads. I’m Randi Bagley. 11 years of self-taught SEO focused on getting local businesses in front of people who are actively searching for exactly what you offer. No bloated retainers. No vague deliverables. Just the work that gets you found.
Most service searches end in the local pack. If you’re not in the top three map results, most of those leads never find you.
Generic “we serve [city]” pages with no real content rank for nothing. Service area SEO requires a specific approach to work.
Yelp, Angi, Thumbtack, and HomeAdvisor dominate service searches. The right strategy helps you outrank them or work alongside them.
Service businesses often can’t tell where their calls are coming from. Without proper tracking, you can’t see what SEO is actually delivering.
Every service call that comes from Google is free. No cost-per-click, no ad budget, no platform that suspends your account. The leads that come from strong organic rankings keep coming as long as those rankings hold.
I’ve been doing SEO since 2013. Every skill I have came from actually doing the work, not sitting in a classroom. I know what a service business site needs to rank locally: a properly optimized GBP, real service area content, strong reviews, and technical fundamentals that most service business sites are missing.
The service businesses winning in local search right now are not the biggest ones. They’re the ones with the most complete, consistent, and well-optimized local presence. That’s achievable for any service business willing to do the work.
Your GBP is the single highest-leverage local SEO asset you have. Most service businesses leave it half-finished.
Real content for every city and neighborhood you serve. Pages built to rank, not to exist.
The behind-the-scenes issues that quietly tank rankings for service sites.
Content that answers the questions your customers are actually searching before they call.
You’ll know exactly where your leads are coming from and what SEO is delivering.
I look at your current rankings, GBP, technical setup, service area coverage, and what your closest competitors are doing right that you’re not.
Grand Rapids, West Michigan, or wherever you operate. The strategy is built around your actual market, your services, and your competition.
I do the work directly. GBP optimization, service area pages, technical fixes. No junior staff, no outsourcing.
Rankings shift. Competitors move. Monthly check-ins and adjustments keep you ahead of what’s changing.
Free 15-minute call. I look at your site and GBP, tell you what I see, and we go from there.
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