(And Why You Should)
I just spent 10 minutes on Google searching “how to post a blog post on LinkedIn” like an idiot.
Here’s the thing.
I’ve been creating content for 13 years. I literally do this for a living. And I just spent 10 minutes searching for the damn button to write an article on LinkedIn.
I knew it existed. I just couldn’t find where the hell to click.
Let me save you the frustration.
The Stupidly Simple Answer
Open LinkedIn. Look at the “Start a post” box where you normally write updates.
See that “Write article” button right there?
That’s it.
Click it. Write your post. Hit publish. You now have a blog post on LinkedIn.
I know. Revolutionary.
Why This Actually Matters for SEO
Here’s where it gets interesting for anyone who gives a damn about organic traffic.
LinkedIn has a Domain Authority of 99 out of 100. That means Google trusts it more than basically any website you’ll ever build. When you publish an article on LinkedIn, you’re essentially doing parasite SEO.
Parasite SEO is when you publish content on a high-authority platform (the “host”) to rank faster than you could on your own site. LinkedIn is one of the best hosts out there.
I’ve watched LinkedIn articles rank on page one within days for keywords that would take months to rank on a personal blog.
The Ranking Advantage You’re Missing
If you target a specific keyword in your LinkedIn article, it’s more likely to show up in search results and get clicks than the same post on your own domain.
Why?
Google already trusts LinkedIn. It doesn’t need to “get to know” the platform or build up link equity. The authority is already there.
Your 6-month-old blog with 12 backlinks? Google is still deciding if it likes you.
LinkedIn? Google already swiped right.
When to Use LinkedIn Articles vs. Your Own Blog
I’m not saying abandon your blog. I’m saying be strategic.
Use LinkedIn articles when:
- You need quick visibility on a trending topic
- You’re targeting professional/B2B keywords
- You want to build authority in your network
- You’re testing keyword potential before writing a full blog post
Use your own blog when:
- You want full control over monetization and design
- You’re building long-term domain authority
- You need advanced formatting or custom elements
- You want to own your content 100%
Basic Blog Writing for LinkedIn Articles
Writing on LinkedIn isn’t rocket science, but it’s also not the same as a regular post.
Pick One Keyword
Choose a specific phrase people actually search for. Use it in your title, first paragraph, and a few times naturally throughout.
Don’t keyword stuff. Just write naturally about your topic, and make sure your main keyword appears where it matters.
Write a Hook That Grabs Attention
LinkedIn articles don’t autoplay in the feed like regular posts. People have to choose to click.
Your opening line needs to make them care. Start with a problem, a surprising fact, or a personal story.
Not:
“In today’s digital landscape…”
Yes:
“I wasted 10 minutes searching for something that took 2 seconds to do.”
Break Up Your Text
Nobody reads walls of text on LinkedIn.
Short paragraphs. Subheadings every 200-300 words. Bullet points when listing things.
Make it scannable.
Link to Your Own Stuff
This is your chance to drive traffic back to your actual website. Link to relevant blog posts, your services page, or lead magnets naturally within the article.
Just don’t make the whole article a sales pitch. Give value first.
The Reality Nobody Mentions
Here’s my brutally honest take.
LinkedIn articles don’t get the engagement that regular posts do. Your network won’t see them in their feed unless they follow you closely or you share them separately.
But that’s not the point.
The point is Google indexing. The point is long-term searchability. The point is having another channel where your content can be discovered months or years after you publish it.
I’ve had LinkedIn articles generate client inquiries 18 months after I posted them because someone searched a specific phrase and my article came up.
Your regular LinkedIn posts disappear into the void after 48 hours.
Articles stick around.
My Publishing Strategy
I don’t publish everything on LinkedIn. But when I have content that fits these criteria, I absolutely do:
- Professional topic my network cares about
- Keyword with actual search volume
- Content that showcases my expertise
- Something I want indexed long-term
Then I share the article as a regular post to get initial visibility, and I let Google do the rest over time.
Bottom Line
If you’re creating content anyway, publish some of it on LinkedIn. The platform’s authority gives you a ranking advantage you can’t get on your own domain (at least not quickly).
Target a keyword. Write something valuable. Hit publish.
That’s parasite SEO in action.
And the best part? It takes the same amount of time as writing a blog post for your own site. You’re just borrowing LinkedIn’s authority to rank faster.
Stop overthinking it. Start publishing.
Check out my favorite Linkedin artclie I wrote: Cannabis SEO Marketing: How I Found Purpose (and Page One) at Evergreen
