Portfolio
Projects documented from search opportunity to measurable growth.
Case study / Fluresh
Fluresh: Liquid Diamonds Concentrate Guide
The opportunity started with search demand around a simple question: what are liquid diamonds? I built an educational page that answers that question first, then gives readers a clear path to the Fluresh menu.
View the live guide- Client
- FlureshA cannabis dispensary in Grand Rapids, Michigan.
- Role
- Keyword research, content strategy, writing, imagery, upload, and publishing.
- Scope
- Keyword research and topic strategy
- A 1,300-word draft shaped around the search opportunity
- Comparisons with live resin, rosin, and distillate
- An FAQ based on real search questions
- Four images to support the guide
- On-page setup, upload, and publishing
Finding the opening
Answer the question before asking for the sale.
People were already looking for a plain-English explanation of liquid diamonds. The content had to meet that curiosity with useful context, then connect the answer to a product category and a real menu.
That meant treating the page as both a search destination and a helpful introduction to the Fluresh experience. Clear definitions did the first job. Comparisons, imagery, and a path to browse did the rest.
Results / As of August 2026
The signal got louder.
Launched in spring 2026 with zero ranked keywords. The guide reached 342 organic US keywords, including 159 keywords in the top three positions, and ~3,600 monthly organic visits.
Client-provided Ahrefs data
| Search query | Monthly volume | Position |
|---|---|---|
| rosin diamonds | 2,700 per month | #1 |
| liquid diamonds vape | 1,900 per month | #1 |
| liquid diamonds thc | 1,600 per month | #1 |
| liquid live diamonds | 1,400 per month | #1 |
| live resin diamond sauce | 1,000 per month | #1 |
* As of 8/29/2026
Case study / Fluresh
Fluresh: Weed Carts Explained
The beginner-intent opportunity was to answer what a cart is before asking a reader to choose one. I built a hardware-first guide that explains 510 threads, oil types, and the differences between formats, then presents the Fluresh menu once the choices make sense.
Read the live guide- Client
- FlureshA cannabis dispensary in Grand Rapids, Michigan.
- Role
- Keyword research, content strategy, writing, imagery, upload, and publishing.
- Scope
- Keyword research and strategy
- The 1,800-word draft covering 510 threads against all-in-one disposables
- Distillate versus live resin, cured resin, and liquid diamonds
- A quality checklist, house brand section, and FAQ
- Imagery, upload, and publishing
Building the on-ramp
Start with the hardware. Save the menu for the moment it helps.
New cannabis shoppers were looking for a plain-English answer to what a cart is, with follow-up questions about 510 threads, all-in-one disposables, and the oils inside each format. The structure needed to teach the decision before introducing products.
The guide moves from hardware to oil types, covering distillate, live resin, cured resin, and liquid diamonds. Once readers understand those choices, the Fluresh menu becomes useful instead of overwhelming. The traffic comes from people preparing to buy their first cart.
Results / Early summer 2026
The first-cart questions found their audience.
Live in early summer 2026, the guide reached #1 for “what is a cart weed,” a query with 3,500 monthly searches. It also ranks for “cart weed types,” “types of carts,” “what is a cart drug,” and “what does a cart look like.” Ahrefs reports 236 US organic keywords, 92 in the top three, about 1,145 organic visits per month, and Ahrefs traffic value of roughly $560 per month.
Client-provided Ahrefs data
| Search query | Monthly volume | Position |
|---|---|---|
| what is a cart weed | 3,500 per month | #1 |
| what is a cart drug | 2,200 per month | #1 |
| cart weed types | 1,000 per month | #1 |
| types of carts | 900 per month | #1 |
| what does a cart look like | 300 per month | #1 |
* As of 8/29/2026