SEO content strategy / useful answers that lead somewhere
I take SEO content from search question to published page.
I plan, write, and publish SEO content for regulated businesses, dispensaries, cannabis and CBD brands, local operators, ecommerce teams, and small marketing teams.
A practical starting point
I build the content system and stay close to the finished page.
I have done hands-on client work in organic search since 2013, with cannabis and CBD specifically since 2020. On client content projects, I have owned keyword research, content strategy, writing, imagery, upload, and publishing. I like seeing the work all the way through because the page needs to work as search strategy and as a useful thing for a person to read.
Choose your next step
What I do
I turn search demand into a body of useful pages.
- Keyword research and search intent mapping
- Topic clusters and content architecture
- Competitor and SERP gap analysis
- Content briefs and outlines
- Writing and editing
- On-page optimization for the target query
- Internal linking between related pages
- Article and FAQ schema
- Content built to be quoted by AI answer engines
- Refreshing and consolidating outdated pages
- Publishing from upload through imagery and formatting
What you get
A plan that becomes a published body of work.
- A keyword and topic map ranked by opportunity
- Briefs before any writing starts
- Drafts written and edited by me
- Pages published and internally linked
- Monthly reporting that ties rankings, AI citations, organic traffic, and revenue together
I write and publish the work. You get the research, the reasoning, the draft, the imagery, the formatting, and the finished page moving through your site.
The content principle
“Answer the question before asking for the sale. Educational pages earn the search demand first, then connect the reader to a service, a menu, or a product.”
How it works
Research first. Publish with a reason.
I keep the sequence visible so every page has a job and every next step has context.
Research
I study the search demand, the audience, the market, and the pages already competing for attention.
Topic map and briefs
I organize the opportunities into a map, then write briefs that give each page a clear purpose.
Writing and review
I write, edit, and shape the page around the question a reader needs answered.
Publishing
I upload the page, add imagery and formatting, connect related pages, and check the finished experience.
Reporting
I review rankings, AI citations, organic traffic, and revenue together so the next decision has useful context.
Who this is for
Businesses that need useful content to carry its share.
I work with regulated and claim-sensitive businesses, dispensaries and cannabis brands, CBD and wellness brands, local service operators, ecommerce and specialty retail, and small teams where the owner or one generalist handles marketing.
Some of these categories have restricted advertising, so organic content carries more of the load. I bring hands-on experience across keyword research, content strategy, writing, imagery, upload, and publishing on client content projects.
Guaranteed rankings, fixed timelines, and cheap content at volume are not things I offer. I offer careful research, clear writing, finished pages, and reporting that stays connected to the business.
A useful next step