What I do / focused, flexible, useful

SEO built around what actually moves your needle.

Some businesses need steady monthly support. Others need a focused fix for the issue slowing them down. We start by finding the real problem, then choose the right scope.

The toolkit

Local first. Technical when it counts.

Every service supports the same outcome: helping the right customers find, understand, and trust your business in organic search.

01 / near-me visibility

Local & hyperlocal SEO

Make your business easier to find in the places that matter, from your city and neighborhood to the map pack.

  • Google Business Profile optimization
  • Local citation building and cleanup
  • Neighborhood and near-me targeting
  • Review and local schema strategy
Explore Local SEO
02 / solid foundations

Technical SEO

Clear the friction between your site and the search engine working to understand it.

  • Crawl and indexation audits
  • Site speed and mobile performance
  • Internal linking and information architecture
  • Duplicate content and schema cleanup
Explore Technical SEO
03 / useful answers

SEO content

Create the pages and resources people need before they call, visit, or buy.

  • Service and location pages
  • Keyword research with search intent
  • Local blog and resource content
  • Content refreshes that earn their keep
Explore Content Strategy
04 / know what moved

Reporting & strategy

Get clear signals, direct access, and a plan that responds when your market changes.

  • Monthly ranking and traffic reporting
  • Competitor monitoring
  • GBP performance tracking
  • Ongoing prioritization and optimization
05 / see the signal

Ranking tracking

Understand where your site, competitors, and brand appear across search and AI answers.

  • Keyword and intent group tracking
  • Google update movement
  • AI citation and crawler visibility
  • Traffic and revenue connected to queries
Explore Ranking Tracking
06 / Michigan search

Dispensary SEO Michigan

Build city, neighborhood, menu, and product visibility for Michigan dispensary operators.

  • Michigan location search architecture
  • Menu and category crawlability
  • Local profiles and citation consistency
  • AI search visibility and reporting
Explore Dispensary SEO Michigan
07 / restricted-industry search

Cannabis SEO

Build organic search visibility for dispensaries, CBD brands, and cannabis suppliers working inside platform and claim boundaries.

  • Local, menu, and category page architecture
  • Product, strain, and education search language
  • Technical, local, and citation cleanup
  • AI citation tracking and plain-language reporting
Explore Cannabis SEO
08 / page-level clarity

On-Page SEO

Make each important page clear to nearby searchers and the systems trying to understand it.

  • Titles, headings, and answer-first openings
  • Search intent and keyword mapping
  • Internal links and local signals
  • Schema, images, and page readability
Explore On-Page SEO
Special focusMichigan cannabis retailers working in an industry where organic search carries serious weight.
Randi Bagley presenting digital cannabis analytics with glowing data lines and leaf graphics

For cannabis operators

Paid ads are complicated. Search gives you room to build.

Dispensaries need a strategy grounded in compliance, platform restrictions, local competition, and real customer search behavior. I work with cannabis businesses across Michigan and beyond, alongside Evergreen Digital Services.

That means local SEO, technical fixes, useful content, local link building, and a plan designed for this industry. No generalist agency template.

How it works

Start with the map. Not the package.

Support can be ongoing or focused. The scope follows the work, and the work follows the evidence.

01

Audit the terrain

We review rankings, your Google Business Profile, competitors, technical health, and the market you want to win.

02

Choose the leverage

We prioritize the moves most likely to improve visibility, clicks, calls, or foot traffic.

03

Make it compound

I implement, report clearly, and improve the system as search behavior changes.

No pitch deck required

Tell me what is not working. I’ll tell you what I see.

Book a free call