Technical SEO / crawlable, findable, understandable

Technical SEO that makes your site easier to read.

I audit and fix crawlability, indexation, site structure, and technical search signals for regulated businesses, dispensaries, local operators, ecommerce teams, and small marketing teams.

Five-monitor analytics command center workstation displaying technical SEO data dashboards

A practical starting point

I look for the things getting between your site and the people searching for it.

I have done hands-on client work in organic search since 2013, with cannabis and CBD work in the mix since 2020. I read the site, the search engine's signals, and the pages people are meant to reach. Then I turn that reading into a clear set of fixes.

What I check

Find the friction before it costs you a page.

  • Crawl and indexation problems
  • Missing or duplicate title tags and meta descriptions
  • Page and heading structure
  • Internal linking and site architecture
  • Thin and duplicate content
  • Redirect chains and broken links
  • Page speed and Core Web Vitals
  • Image weight and file naming
  • Structured data and schema
  • Canonical tags
  • XML sitemap accuracy
  • Robots and AI crawler access
  • Search Console coverage and error review

What you get

A fix list you can actually use.

  1. Findings ranked by impact
  2. The specific pages affected
  3. A plain-language explanation of each issue
  4. A prioritized fix list
  5. Clear direction on what to do first when the site is large

I can implement the fixes, coordinate with your developer, or give your team a clean handoff with the reasoning behind each recommendation.

AI crawler and citation readiness

Make the useful parts of your site easy to find and quote.

I make a site easier for AI systems to read, quote, and cite by checking crawler access, the schema that describes your business and content, and the pages that answer real questions.

I also look for question-shaped content that gives a system a complete answer to work with. Then I track citations so we can see which sources appear, which questions connect to your business, and where the site needs a clearer answer.

How it works

One clear pass through the site.

The work stays focused, readable, and tied to the pages that matter.

01

Audit

I crawl the site, review the signals, and collect the issues that need attention.

02

Review call

We walk through what I found and connect the technical work to your actual priorities.

03

Prioritized fix plan

You get a sequence that makes sense for your site, your team, and your available time.

04

Optional implementation

I can take on the fixes or stay available while your team puts the plan into place.

Who this is for

Good technical work starts with the right kind of site.

This is a good fit for regulated and claim-sensitive businesses, dispensaries, local service operators, ecommerce teams, and small teams where the owner or one generalist runs marketing.

I work well with people who want to understand the site they are responsible for and make steady, informed decisions. Hands-on client work in organic search since 2013, and cannabis and CBD specifically since 2020, shapes how I approach the details.

Guaranteed rankings and fixed timelines are outside my offer. Search depends on the site, the market, the work available to implement, and what changes around it. I will give you a clear diagnosis and a practical order of operations.

Ready for a closer look?

Bring me the site that has been hard to understand.