GEO, AEO, LLMO… none of that changes the core truth. Effective SEO still relies on strategy, structure, and staying sharp as the landscape shifts. Acronyms will keep showing up, but the real advantage comes from knowing the difference between genuine evolution and recycled ideas.
Focus on that.
AI tools are everywhere, but most businesses are using them wrong. In this post, I break down why 42% of AI projects fail, how sloppy content kills your SEO, and what actually works when humans and AI team up the right way.
My rant on AI overusing Em dashes and my daily struggle to get it to stop. Without success LOL!!
AI isn’t intelligent. It just guesses based on patterns. When businesses forget that, the mistakes get expensive fast.
